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Mission
Our mission is best represented in our core values:
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Safety
Personal Responsibility
Honesty
Respect
Continued Learning
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Each one of these core values drives our actions and business practices. We want you and your family to have fun while staying safe. We do our best to embody our core values to always do the right thing and we expect the same from our customers. We want every community we do business in a better place because we are in it. Our philosophy is ethical enjoyment of our states public lands.
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Vision
We aim to be the largest, most convenient, largest encompassing recreational business in the state while maintaining our high standards of practice. We want to enrich our communities, to educate people about the benefits and dangers of off-roading in remote areas, but we mostly hope to help families get out of their homes and enjoy some safe outdoor time.
